How to Destroy Your Customer Base and Investor Confidence

Robert G. Picard Saturday, 24 September 2011 11:00
Netflix used to have a charmed life.
This year poorly thought out strategy and lurchingdecisions are stripping away many of its advantages and making it vulnerable to competitors.
Established in 1997, its founders saw opportunities in creating an Internet-based DVD by mail distribution system. It was designed to be a competitor to physical...
 

The economics of transitioning to digital media markets

Dr. Hugh J. Martin Friday, 16 September 2011 01:30
The economics of transitioning to digital media marketsThe economics of transitioning to digital media markets The transition from traditional media markets to digital markets was one of the dominant threads of discussion during last week’s conference. Executives from traditional media firms who are trying to manage this transition disagreed on the best approach. This was not surprising given the complexity of the problems they face. Here are three pict...
 

Does economics overlook the logic of communication?

Dr. Hugh J. Martin Tuesday, 13 September 2011 18:00
Does economics overlook the logic of communication?Does economics overlook the logic of communication? Eric Rothenbuhler of Ohio University wonders if economic logic falls a bit short when it comes to understanding what drives success for media companies.  Rothenbuhler, whose research focuses on understanding the nature of communication, writes in response to yesterday’s post: Steve Wildman is right, of course, about the economic logic of servers ...
 

Abundance and scarcity in new and old media

Dr. Hugh J. Martin Monday, 12 September 2011 20:00
Speakers at last week’s conference clarified what the exponential increase in production of digital media content means for different kinds of media firms. Steve Wildman of Michigan State University explained the negligible cost of storing content on a digital server removes an important constraint on the production of media content. This very lo...